WORK

This section of Audrey Bergeron's portfolio is dedicated to showcasing her extensive work in influencer marketing, digital marketing, and brand engagement. Here, you'll find a curated collection of past projects where Audrey has played a pivotal role in driving impactful campaigns for a diverse range of clients.

From paid and earned influencer collaborations to detailed case studies, this page highlights Audrey's strategic approach and execution in bringing brands to life across the digital landscape. Each project demonstrates her ability to craft authentic, results-driven campaigns that resonate with audiences and elevate brand presence. Explore the work that underscores Audrey's expertise in transforming ideas into successful marketing initiatives.

DICKIES INFLUENCER MARKETING

Audrey led the creation of a comprehensive Influencer Marketing Strategy for Dickies, focusing on brand recognition and engagement through influencer-driven tactics. She spearheaded the earned influencer seeding program, developed the brand's overview and criteria, and crafted the Dickies Influencer Playbook, including key messages and content strategies.

LA VICTORIA x FRANCIA RAISA

Audrey heavily assisted H&S with working on an integrated marketing campaign for LA VICTORIA, designed to elevate the brand and generate excitement around the launch of Crafted By Francia Raisa salsa. The campaign honored the brand's roots with the theme "Mexican Flavors, Raised in L.A.," driving consideration and social engagement.

SAMSONITE | TRAVEL LIKE AN ICON FT. CHLOE FINEMAN

Audrey played a key role in the talent procurement for Samsonite's "Travel Like an Icon" campaign, designed to spotlight their Elevation Plus Glider collection. Working closely with the team, Audrey and her team secured Chloe Fineman for the campaign, blending nostalgic 1950s transatlantic travel themes with modern pop-culture moments to create a humorous and engaging social media experience.

CIERTO TEQUILA PAID INFLUENCER PROGRAM

A deep dive into how Audrey aided H&S in bringing together top tequila connoisseurs across the U.S. to elevate Cierto Tequila's brand awareness on Instagram and YouTube, showcasing its additive-free quality and expert craftsmanship. Influencers like Lui Fernandez, Lucas Assis, and Sarah Gualtieri shared tasting notes, pairing tips, and purchase information to engage both existing fans and new audiences

GOTHAM GOODS: CHANGING THE NARRATIVE ON CANNABIS

Audrey played a role in positioning Gotham as a groundbreaking retail experience that challenges misconceptions about cannabis shoppers and elevates merchandising standards. She also captured event and product photos that drove social media content, contributing to Gotham's premium positioning and impactful earned media presence.

GRAND WAILEA INFLUENCER RECAP

A H&S, Audrey assisted the talent vetting and negotiation for a campaign where H&S secured four trade-based influencer stays to create captivating content for luxury travelers. The agency successfully brought on Dean Unglert and Caelynn Miller Keyes, who waived their usual fee to participate in the program after learning more about Grand Wailea, a rare occurrence for talent of their caliber

CHAMPAGNE TELMONT

Audrey worked with H&S as they executed an earned-first media strategy for Champagne Telmont, generating significant press by leveraging a single quote from Leonardo DiCaprio and interviews with President Ludovic du Plessis. The strategy maintained momentum with continued media buzz, capitalizing on DiCaprio's estate visit and securing top-tier coverage through ongoing seeding and pitching